The Rise of Canned Cocktails: Convenience Meets Quality

Canned cocktails have been around for a while, but recently, they’ve seen a massive spike in popularity—and it’s easy to understand why. Everyone’s busy, always on the move, and looking for convenience wherever they can find it. Just like you’d grab a quick sandwich for lunch or something easy to eat at your desk, now you can grab a canned cocktail to pair with it. They’re also perfect for picnics and festivals—lighter, unbreakable, and easier to chill than bulky bottles.

The numbers speak for themselves. According to Packaging Scotland, in 2021, the global market for canned cocktails was valued at $782.8 million, and it’s expected to grow to $2.43 billion by 2030. In the U.S., sales jumped from $769 million in 2021 to $922 million in just the first 10 months of 2022, reflecting a 68% year-over-year growth (Aranca).

For many, the convenience of simply cracking open a can to start enjoying a perfectly balanced cocktail is a nearly irresistible draw, in addition to being a serious alternative to freshly made cocktails. Brands like Post Meridiem Spirits have led the way by improving the preservation of flavors to ensure that every can deliver the same quality and taste as something you’d get from a professional bartender. As a result, canned cocktails have evolved from simply a quick, on-the-go fix, into a premium option for those who still want a crafted cocktail experience.

Among the numerous canned cocktails that have been getting a lot of attention, Cutwater Spirits, The Long Drink, and On The Rocks Cocktails are three brands worth noting. Each has built a reputation for balancing convenience with quality, making them solid options whether you’re grabbing something for the road, a picnic, or just a quick drink at home.

If canned cocktails began their rise in popularity because of people’s need for convenience, it should be noted that in recent years, there's been a clear shift towards craft cocktails that focus on quality ingredients and sustainable practices. Consumers are demanding more than just an easy-to-drink cocktail—they want real, fresh flavors and environmentally responsible packaging. In fact, according to Packaging Scotland, this move toward sustainability is quickly becoming the standard in the industry.

In addition, branding has become a key factor in the success of canned cocktails, particularly among younger consumers. Studies from the Global Research and Analytics Firm indicate that creative marketing and visually appealing packaging play a significant role in capturing the attention of consumers. In short, aesthetics is now an integral part of what makes a good drinking experience.

Within the broader market, iced tea-based cocktails are quickly becoming a major trend. Brands like Surfside and Sun Cruiser are leading this category, offering lighter, more refreshing options that appeal to those seeking something different from traditional canned cocktails. These drinks capitalize on the growing demand for beverages that combine flavor and refreshment without being too heavy.

The format of these iced tea cocktails varies, with options available in single cans and multi-packs. Surfside’s Iced Tea Lemonade offers a bright, citrusy blend, while Sun Cruiser sticks to a more classic iced tea flavor. These options are gaining popularity for their balance of lightness and taste, making them a go-to choice for outdoor events and casual gatherings. This surge in iced tea cocktails reflects a shift toward lighter, more versatile drinks that fit seamlessly into various social settings.

Tequila is increasingly becoming the base spirit of choice in the canned cocktail market, and it’s easy to see why. Known for its versatility and distinctive taste, tequila brings a bold yet refreshing edge to cocktails. Traditional tequila-based drinks like Cutwater Spirits Tequila Margarita and Onda Tequila Sparkling Water have found a strong footing in the ready-to-drink space, offering consumers a lively alternative to vodka or rum-based options. The natural brightness of tequila pairs well with citrus and other light flavors, making it a perfect fit for canned cocktails designed for warm weather or casual gatherings.

If canned cocktails began their rise in popularity because of people’s need for convenience, it should be noted that in recent years, there's been a clear shift towards craft cocktails that focus on quality ingredients and sustainable practices. Consumers are demanding more than just an easy-to-drink cocktail—they want real, fresh flavors and environmentally responsible packaging. In fact, according to Packaging Scotland, this move toward sustainability is quickly becoming the standard in the industry.

In addition, branding has become a key factor in the success of canned cocktails, particularly among younger consumers. Studies from the Global Research and Analytics Firm indicate that creative marketing and visually appealing packaging play a significant role in capturing the attention of consumers. In short, aesthetics is now an integral part of what makes a good drinking experience.

Tequila-based canned cocktails are becoming consumer favorites, thanks to their refreshing profiles and the vibrant punch they pack. Popular options include Cutwater Spirits Tequila Margarita, known for its sharp lime and smooth tequila finish, and Onda Tequila Sparkling Water, which combines tequila with sparkling water for a lighter, low-calorie option. Both are available in various packaging formats, from single cans to multi-packs, catering to different occasions—whether you’re stocking up for a party or just grabbing one for a casual evening drink.

These cocktails stand out because they deliver bar-quality flavors in a portable format, with options ranging from zesty, citrus-forward Margaritas to slightly bitter yet refreshing Palomas. This shift toward tequila-based cocktails highlights the spirit's ability to offer a dynamic, flavorful experience without the need for complicated mixing.

Canned cocktails are redefining how we enjoy drinks, making it easier than ever to have a quality cocktail without any effort. From the surge in popularity of craft canned cocktails made with real ingredients to the rising trend of iced tea and tequila-based options, there’s a clear movement toward more premium, thoughtful choices in this market.

Cutwater Spirits, The Long Drink, and On The Rocks Cocktails are leading examples of how canned cocktails can balance convenience with flavor, offering a wide variety of options to suit different preferences. Whether it’s the refreshment of iced tea cocktails, the boldness of tequila-based drinks, or the classic feel of a well-made Manhattan Cocktail On The Rocks, there’s a canned cocktail out there for everyone. As the market continues to grow and innovate, it’s clear that canned cocktails are more than just a passing trend—they’re here to stay.

If you’re searching for canned cocktails that deliver on both convenience and quality, Big Bear Wine & Liquor in Pueblo, CO, has you covered.

With two locations—Big Bear - South at 2037 S Pueblo Blvd, Pueblo, CO 81005, and Big Bear – Pueblo West at 940 Hailey Lane, Pueblo West, CO 81007—our store offers a carefully curated selection of the best canned cocktails, from refreshing, easy-to-drink options to bold, unique flavors. Whether you’re stocking up for a picnic, a party, or just a quick and easy drink at home, we have the perfect canned cocktail for any occasion.

For personalized service and expert recommendations, visit us at Big Bear Wine & Liquor or get in touch:

Contact Us:

Phone: (719) 547-1786
Website: www.bigbearwine.com
Email: brian@bigbearwine.com